Free eBook 7 Steps to Scale Your Consulting Practice Without Adding Overhead, "This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia, Subscribe to the Duct Tape Marketing Podcast. ... Usually our surroundings have an influence on us while we are not conscious of it. ... Usually our surroundings have an influence on us while we are not conscious of it. This book is definitely a must-read for anyone in marketing, sales, or advertising. Having been published in top-tier academic journals and recognized with a number of awards for both scholarship and teaching, Jonah is an expert on word of mouth, viral marketing, social influence, and trends. Psychologists have spent decades studying the power of social influence, and the way in which it manipulates people’s opinions and behavior.Specifically, social influence refers to the way in which individuals change their ideas and actions to meet the demands of a social group, perceived authority, social role or a minority within a group wielding influence over the majority. Are we influenced in ways that we don’t even know to make certain purchases, think about different political issues, or work in certain fields? He puts forth fascinating evidence illustrating how the thoughts and actions of others influence what we see, buy, and believe, without us being consciously aware of it. ... His newest book, Invisible Influence: The Hidden Forces that Shape Behavior explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action (Publishers Weekly)." You also have the option to opt-out of these cookies. Necessary cookies are absolutely essential for the website to function properly. After a person’s physical death, their invisible energy residues or “astral shells” sometimes continue to wander the material plane in a semi-conscious state. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of Habit Social influence even affects whether people engage in … His newest book, Invisible Influence: The Hidden Forces that Shape Behavior explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. Understanding why it happens and how to influence the purchase in your favor is crucial. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania, uses this book to argue that there are hundreds of invisible influences that affect us in myriad ways. In “Invisible Influence: The Hidden Forces that Shape Behavior,” Jonah Berger traces the myriad ways that social queues guide us, often without our knowledge. About This Book: The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work..