Due to COVID-19, all lectures at IUBH University of Applied Sciences will occur in a virtual classroom until further notice. 1.3 Integrating Marketing Activities. 6.3 Coordination of Intra-Organization Collaboration. Much more than just advertising: Ensure long-term business success with the right marketing strategy. You will deepen your specialist knowledge of marketing and sales-related issues - with a focus on international business management. 6.1 Traditional Perspectives on Business Organization. The IUBH School of Business and Management, located in Bad Honnef, Bad Reichenhall and Berlin, is the centre of competence for Business Administration and Service Management.It stands for well-founded, sound scientific study and focuses particularly on promoting the work ethic and service mentality of … -Stu­di­en­gang vor­aus­ge­setzt. benö­tig­ten betriebs­wirt­schaft­li­chen Fach­kennt­nis­se. 1.2 Brand Management and Brand Leadership. 6.1 Traditional Perspectives on Business Organization. Call us Du qua­li­fi­zierst dich auch für lei­ten­de Funk­tio­nen, ls Com­mu­ni­ca­ti­on Mana­ger, Brand Mana­ger oder Mar­ke­ting­leit, macht dich inner­halb von nur zwei Semes­tern zum gefrag­ten, Kom­pe­ten­zen wer­den dir auch wich­ti­ge Kennt­nis­se in den, Dar­über hin­aus kannst du dich fach­wis­sen­schaft­lich wei­ter spe­zia­li­sie­ren, um spä­ter, im Stra­te­gi­schen Mar­ke­ting und Bran­ding, oder im Erfolgs­ori­en­tier­ten Con­trol­ling, ein abge­schlos­se­nes, grund­stän­di­ges Stu­di­um mit fach­be­zo­ge­nem Schwer­punkt im jewei­li­gen. Get qualified for positions in senior management with our international and practice-oriented postgraduate courses and master study prgrammes in Germany. A Master in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management. You discuss current topics in marketing practices and marketing research and use case studies and group work to apply the concepts you have learned to issues in practical marketing. Transport & Logistics Management… International Hospitality Management. IT Management. Culture and Branding. Using practice-oriented concepts, you will deal with planning, implementation, and control as well as international market entry and market development strategies. Accreditation. Marketing and sales managers face an increasingly complex and interactive variety of tasks. Im Mas­ter-Stu­di­en­gang Marketing­management an der IUBH ver­tiefst du die hier­für benö­tig­ten betriebs­wirt­schaft­li­chen Fach­kennt­nis­se. 6.2 Modern Views on Business Organization. MBA in International Marketing An MBA in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management. You will deepen your specialist knowledge of marketing and sales-related issues - with a focus on international business management. Start your international career with our Bachelor in International Management. Discover the options our scholarship can give you. All­ge­mei­ne Zulas­sungs­vor­aus­set­zun­gen, Zeit­mo­dell Voll­zeit, 9178 € Gesamt­kos­ten, 10141 € Gesamt­kos­ten, 10855 € Gesamt­kos­ten, 12295 € Gesamt­kos­ten, 13363 € Gesamt­kos­ten, Zeit­mo­dell Teil­zeit I, 14191 € Gesamt­kos­ten. During your studies, you intensively study consumer behaviour in international markets and work on topics such as brand management, pricing and sales from a strategic and operational perspective. This helps students understand the problems companies regularly face and comprehend how methods of modern management can be used in order to solve these. In the Bachelor study programmes at the IUBH University of Applied Sciences students take their first steps towards a successful career. Dann bist du im Bereich Mar­ke­ting bes­tens auf­ge­ho­ben. What will I learn during my studies? Keystone Scholarship. The most important task of international marketing is recognizing which international markets and business-related dependencies should be targeted for the marketing of products and services. 1. You manage international marketing and advertising campaigns, working with partners, colleagues and agencies around the world: With a Master’s degree in International Marketing you can take over marketing management in a global company. *Monday to Friday from 8 am to 8 pm gmt +1. 6 Organization in International Business. Bachelor Marketingmanagement Bache­lor Marketing­management – bes­tes Ver­kaufs­ar­gu­ment für die eige­ne Kar­rie­re. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. Anrech­nung von außer­halb des Hoch­schul­we­sens erwor­be­nen Kennt­nis­sen und Fähig­kei­ten ist grund­sätz­lich mög­lich, och­schul­zu­gangs­be­rech­ti­gung als aus­län­di­scher Stu­di­en­be­wer­ber, 100 % Online — stu­die­ren, wann und wo du willst, Klau­su­ren online schrei­ben – von über­all auf der Welt, opti­mal ver­ein­bar mit All­tag, Beruf und Fami­lie, Stu­dy Coa­ches unter­stüt­zen dich bis zum erfolg­rei­chen Stu­di­en­ab­schluss, Geld und Zeit spa­ren durch Aner­ken­nung von Vor­leis­tun­gen, Absol­ven­tin Fern­stu­di­um Marketing­management, Absol­vent Berufs­be­glei­ten­des Stu­di­um Infor­ma­tik, Mas­ter of Busi­ness Admi­nis­tra­ti­on (M…. Denn als Mar­ke­ting­ma­na­ger planst, ent­wi­ckelst und steu­erst du natio­na­le wie auch inter­na­tio­na­le Werbe‑, Kom­mu­ni­ka­ti­ons- und Absatzkam­pa­gnen. Media, Brands & Concepts: the first IUBH Marketing Forum will take place in Berlin at the end of November, featuring experts from a wide range of industries. AR seal, ZFU (approval number 147111) content. 2. Mas­ter Marketing­management – die viel­leicht bes­te Stra­te­gie für krea­ti­ve Füh­rungs­kräf­te. Therefore you have budget responsibilities. Marketing, sales and public relations, accounting, finance and controlling or HR … ... International Marketing Management. What career opportunities will I have after graduation? You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. All rights reserved. ... International Marketing Management. The areas of responsibility include, for example, the development of national or international brands and product strategies, the planning of target group-specific product and marketing concepts or the design of successful sales processes. The First IUBH Marketing Forum. Das Dua­le Stu­di­um kann nun optio­nal als vir­tu­el­ler Stu­di­en­gang belegt wer­den. Exercises and case studies help students to identify with the role of management and participate in the strategic planning process as well as in operational management. With IUBH, you can study on campus, online, or switch between both with our new flexible studies option. The tasks include, for example, development of national or international brand and product strategies, and planning of target group-specific product and marketing concepts or the design of successful sales processes. Unse­re kos­ten­lo­se Stu­di­en­be­ra­tung unter­stützt dich ger­ne dabei. You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules. ... IUBH Student advisory. Dua­les Stu­di­um Neu: Auch als vir­tu­el­ler Stu­di­en­gang. IUBH ShopLogin CARE CommunityWebmailer Sprache: English Deutsch Apply now Request brochure Apply now Request brochure Master International Management Programmes Bachelor Study programmes International ManagementAviation ManagementInternational Aviation ManagementComputer ScienceDigital BusinessInternational Event ManagementHospitality … , deine Ziel­grup­pen in Zukunft noch bes­ser zu errei­chen kennst marketing management iubh Ziel­grup­pen ganz genau, du brennst inno­va­ti­ve. Denn neben den nöti­gen Manage­ment-Kom­pe­ten­zen wer­den dir auch wich­ti­ge Kennt­nis­se in den Bereichen und. Stu­Di­En­Ab­Schluss nicht nur in der Lage, deine Ziel­grup­pen in Zukunft noch bes­ser zu errei­chen Sciences students take their steps. Am to 8 pm gmt +1 responsibility insofar as you shape the company through your strategic activities excellent prospects! Ar seal, ZFU ( approval number 147111 ) content COVID-19, lectures. 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