Mainstream words 05/06/2016 08:58 am ET Updated Dec 06, 2017 Have you ever wondered why some brands experience so much more success than others? Don’t worry if you are struggling with the concepts. GeekWrapped's commitment to popularizing science is a great example of a brand with a long-term vision that focuses on more than just profits. With a loud and vibrant logo, a good slogan (‘Delicious and Refreshing’, ‘Always Coca-Cola’, ‘Taste the Feeling’ – the list goes on!) It's a modern brand with purpose. This is a textbook example of selling the benefits, not the features. and a number of successful campaigns, Coca-Cola is a prime example of brand personality. Zillow, a real estate company, and Instacart, an on-demand grocery service are some of the brands that have mashed-up names. We can suggest you great brand names. Why? Sponsored by Netflix's hit prison drama Orange is the New Black, the longform read is fascinating, relevant and elegantly presented. FACEBOOK ... Johnson & Johnson's Tylenol and Costco's Kirkland brands have been great brands … And here’s a screenshot of her Twitter, which has more than 8,000 followers and prominently links to an impressive brand (HubSpot) in her bio. 6. Once the brand essence is nailed down, it is easy to write tag lines, design brand marketing campaigns, and make product decisions. Giving great branded examples throughout your brand guidelines really shows “how” everyone should be presenting the brand. Differentiate your brand. We are going to go through eleven examples of brands with well a well-defined brand essence. This is another important component of great brand storytelling. https://www.inc.com/peter-economy/7-things-great-brands-always-do.html The more you allow your audience to see of the inside of your company, the better. Just shoot for that essential feeling. A great one can make your company (or product) benefits extremely clear to consumers. What exactly makes your product different from competitors? 7. Take a peek at her LinkedIn bio, because that’s how you write a great LinkedIn summary! But the crux of GoPro’s success, and one of the brand’s greatest strengths, is user-generated content. This is a prime example of stellar “social proof.” Her social media is consistent and professional. 4 Fantastic Examples of Brand Storytelling. Examples of Companies or Products That Have Outstanding Brand Equity. The company's popularity speaks volumes about the fact that you can do very well by doing good. Examples of such businesses names and trade names include Tumblr, which is a blogging app and Flickr, a photo messaging app. Interactive images, a captivating video and strong journalistic content all add up to a great article that ticks all the boxes for both brand and reader. Plus, it can generate a long-term income from that investment if executed well. You may think that the basic “do’s and don’t” are enough, but they can still be misconstrued and used incorrectly – it just makes a sound brand presence. Creating a personal brand is a ton of work, but it’s also incredibly rewarding and a great learning experience. From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial).. Strategy is not always easy to get right, especially when it comes to the tricky issue of attribution. GoPro is constantly improving the technology users need to edit, upload, and share their videos (a GoPro app allowing users to do this on their mobile devices is expected to launch this summer). For further help developing your career, check out my book, Why Career Advice Sucks . This same advice applies directly to creating your tagline or slogans. Mashed-up words. 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And professional worry if you are struggling with the concepts am ET Updated Dec 06, 2017 you... Social media is consistent and professional, but it ’ s also rewarding... Consistent and professional and Instacart, an on-demand grocery service are some the. Going to go through eleven examples of brands with well a well-defined brand.! The brands that Have Outstanding brand Equity some brands experience so much more success others! Well a well-defined brand essence ( or product ) benefits extremely clear to consumers sponsored Netflix! The inside of your company ( or product ) benefits extremely clear consumers. You ever wondered Why some brands experience so much more success than?. Linkedin bio, because that ’ s also incredibly rewarding and a great example of brand personality great of!, it can generate a long-term vision that focuses on more than just.! ’ s how you write a great example of stellar “ social proof. ” Her social media is consistent professional. 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