The originators of the primary research are largely self-governed and controlled by the marketer. In comparison with primary research where you have to design and conduct a whole primary study … Scholarly resources are available online, but they typically require payment to use. Fair-Use Policy; More and more students are turning to the Internet when doing research for their assignments, and more and more instructors are requiring such research when setting topics. The more specific your search is, the more specific your results will be. Following are some of them: Not Specific to One’s Needs In many forms of the secondary research data, it is not specific to the needs of a researcher. But never let internet take over your life and get addicted to it. Low Cost to Acquire. Unfortunately, along with them, the Internet also has its disadvantages. In fact, the utility of secondary data declines progressively as the period goes. Therefore, it is necessary to know the basic information about the advantages and disadvantages of using … A major disadvantage of using secondary data is that it may not answer the researcher’s specific research questions or contain specific information that the researcher would like to have. It can be sourced directly from the internet at the comfort of the desktop or from document such as text books. In this digital age, nearly every classroom in America’s schools can access the Internet. The world has now become internet dependent because of its vast advantages. Questionable Data: With secondary research, it is hard to determine the authenticity of the data because the researcher is not directly involved in the research process. Sometimes documents and official statistics might be the only means of researching the past. Therefore, it is important to analyze the pros and cons of using the Internet. The Internet is a useful tool when conducting both primary research The collection of data to present a new set of findings from original research. With no time wasted and no frustration, you can get the research done quicker and more efficiently. Invalid data can affect research outcomes negatively hence, it is important for the researcher to take extra care by evaluating the data before making use of it. 6. The first advantage of using secondary data (SD) has always been the saving of time (Ghauri, 2005). (2) May not be complete and reliable: Such data may or may not be complete, accurate and reliable. Therefore, the researcher cannot only rely on the secondary research data and it is not of much use to him. Naturally, those who will be able to participate in online surveys are those who have access to the internet. It is the richest vein of information available to researchers in many topic areas. It is rather difficult to find out the reliability of published data. New technology… However, it is you who will decide if what you have is for your advantage or disadvantage. By searching keywords, phrases and questions, you are presented with a list of websites containing relevant information. It also may not have been collected in the geographic region or during the years desired, or with the specific population that the researcher is interested in studying. Everything has two sides, so it's only fair when you can see both the advantages and disadvantages of internet and judge its value on both of them. (and tips to overcome them) Some subjects may try to participant in the same study more than once To overcome this problem, you can ask for the email addresses of each participant, and then look for duplicates. The disadvantages of the secondary data can include a number of things. Internet is known to be a vast source of information and in this way it proves to be a boon for the students. Companies can collect information quickly, and consumers can fill out information at their … Advantages And Disadvantages Of Secondary Data Information Technology Essay. advantages as well as disadvantages of the use of the Internet in a formal educational context. Moreover, use of unreliable published data is dangerous for research purpose. The secondary data has the common sources for the social science and that includes the records for organization, censuses, and the data collection through the qualitative research or qualitative methodologies. What are the disadvantages of doing internet research? The secondary data is nothing but the data collection done by someone other than the user. Nowadays, you have so much information available just by clicking with the mouse. This is because any information related to any topic or subject is available on internet. But even with this availability, there are certain inherent disadvantages of Internet marketing research… Other disadvantages of using internet are that computers that have internet are prone to virus. Not enough with this, in the so called Internet Era, this fact is more than evident. 1. Access to pornography by minor is also another disadvantage of the use of internet. If you want to reach countries or rural areas with low internet accessibility, you are better off conducting traditional face-to-face interviews. Through the data available, one can be able to track back and determine what the research question was. In its present form, your question is difficult to answer. Secondary data is something that seldom fits in the framework of the marketing research factors. Also, some large data sets might not exist if it wasn’t for the government collecting data. Virus is a program that disturbs the normal functioning of a computer. Researchers are often attracted to secondary data because getting this information is much less expensive than if the researchers had to carry out the research themselves. Therefore, the secondary research used must be scrutinized closely since the origins of the information may be questionable. They also present an endless menu of things to think about and experience at any moment, on demand. 5. While secondary research is often valuable, it also has drawbacks that include: Quality of Researcher. Research Using the Internet Written by W. Brock MacDonald, Academic Skills Centre, and June Seel, UTM Library . In the past, secondary data collection used to require many hours of tracking on the long libraries corridors. Since nowadays its easy for people to create multiple email addresses, you can also ask for name and/or address of each … Reasons for its non-fitting are:- Unit of secondary data collection-Suppose you want information on disposable income, but the data is available on gross income. The sites we use on the Internet every day have an "instant gratification" effect. The advantages and disadvantages of online communication are detailed in an earlier post.. Also, read 8 advantages of online communication Online communication is not without shortcomings though many of those are … As a research method, it saves both time and money and avoids unnecessary duplication of research effort. One of the main disadvantages of internet is that it is a big distraction especially for the students. Process is possible using the internet using primary methods are largely self-governed and controlled the... 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