The next time I read it, I will write down everything that comes to my mind. Bibliographic information. --Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness, "For nonexperts who puzzle about the best way to make an impact in a world of social media addicts with short attention spans, it provides plenty to think about. Listen online or offline with Android, iOS, web, Chromecast, and Google Assistant. --Chip Heath, co-author of Made to Stick and Decisive, "Think of it as the practical companion to Malcolm Gladwell's The Tipping Point." Contagious: Why Things Catch On reveals the secret science behind why products, services, and ideas become popular. . Why are some stories and rumors more infectious? They start with a small set of individuals or organizations and spread, often from person to person, almost like a virus. . Contagious: Why Things Catch on: … No monthly commitment. New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why are some stories and rumors more infectious? Read this book using Google Play Books app on your PC, android, iOS devices. Pastoral ministers helping pastoral ministers, We know how tight parish budgets are. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. and pay only $13.60 each. What makes things popular? . Berger explains that “regardless of how plain or boring a product or idea may seem, there are ways to make it contagious…” if you know the right way to do it. -- Consider the context -- Explaining Rebecca Black -- Growing the habitat: Kit Kat and coffee -- Top of mind, tip of tongue -- 3. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. Other Editions of This Title: Digital Audiobook (3/4/2013) Paperback (5/3/2016) CD-Audio (3/5/2013) Paperback, Chinese (5/20/2013) Paperback, Chinese (6/1/2020) Paperback, Chinese (11/17/2015) Paperback (1/1/2014) Hardcover (12/17/2013) Description. ” — Danielle Sacks “Contagious contains arresting — and counterintuitive — facts and insights. Jonah Berger is a professor at the Wharton School at the University of Pennsylvania. Why are some stories and rumors more infectious? Available. Question: What books would you recommend to young people interested in your career path? . Buy Contagious: Why Things Catch on by Berger, Jonah (ISBN: 9781451686579) from Amazon's Book Store. . SKU: 9781451686579 : Quantity: Add To Cart. Jonah Berger knows the answers, and, with Contagious, now we do, too." Rating: 7/10. In this module, you'll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. search results for this author. and I think I did. Why do some products get more word of mouth than others? and pay only $14.45 each, Buy 6 or above . --Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational, "Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction--and performed groundbreaking experiments that have changed the way the experts think. . View all » Common terms and phrases. Contagious: Why Things Catch On audiobook written by Jonah Berger. Contagious 1. Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. -- The case of the viral blender -- Six key STEPPS -- 1. Some products, ideas, services, and behaviors catch on and become popular while others falter. It reveals the secret science behind word-of-mouth and social transmission. "Jonah Berger is as creative and thoughtful as he is spunky and playful. Free shipping for many products! Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. Contagious provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. I did apply lots of his ideas and even inspired my team to work on those principles both online and offline. . Available. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. Why are some stories and rumors more infectious? We've taken the very best parts of our original webinar with Dr. Jonah Berger, author of New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On, and condensed them … In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? It’s more influential than advertising and far more effective. --Publishers Weekly, "An exegesis on how ideas really 'go viral' (hint: the internet gets too much credit) by a marketing wunderkind." Contagious: Why Things Catch On written by Jonah Berger is a natural next-step for readers who enjoyed Maxwell’s “Tipping Point.” While the writer did not definitively answer the question posed within the … . If you are building a business or a brand and want to know how to make it go “viral”, if you want your idea to be talked about, or if you simply want to know some of the science behind it, this book is a must have. Can you create word of mouth for your product or idea? It was an interesting book, if only because it solidified the fact that I would never want to work within any … Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Read More on Amazon Get My Searchable Collection of 250+ Book Notes. -- Can you make anything contagious? Libro Contagious: Why Things Catch … "A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain 'how word of mouth and social influence work . "A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain 'how word of mouth and social influence work . Wharton marketing professor Jonah Berger has spent the last decade answering these questions. . Add to Wish List failed. Stories -- How stories are like Trojan horses -- Why good customer service is better than any ad -- When a streaker crashed the Olympics -- Why some story details are unforgettable -- Using a panda to make valuable virality -- Information travels under the guise of idle chatter -- Epilogue -- Why 80 percent of manicurists in California are Vietnamese -- Applying the STEPPS -- Acknowledgments -- Notes -- Index.
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